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Apex Performance is a preeminent source in automotive marketing. It is composed of a world-class team focused on helping their clients design strategies to maximize awareness for their brands and products within the industry. To achieve this, Apex caters to a new era of promotion – integrating dealer and consumer events, communications, training, media logistics, travel, and program management. In addition to the superior marketing and expertise they provide, Apex Performance’s emphasis on premiere design, ride and drives, staffing, and motorsports activation has earned their company a reputation for smart innovative solutions.


Since 2006, Apex Performance and Reaction Audio Visual have worked together on a handful of auto-related industry events. We have facilitated them in introducing new products to the international press core for many of their most groundbreaking clients, including Honda, Acura and Toyota. These dealer and consumer events are often executed at both indoor and outdoor venues. They require detailed planning and creative problem solving from our experienced production team. To achieve a favorable impression for the international press core and other audiences, Reaction AV has made sure to provide only the highest quality video projection and orchestral sound, along with the most dramatic and professional lighting since day one. Together we have achieved brand awareness and successful product marketing for automobile retailers across the globe.


Reaction AV is a responsive, flexible, professional production partner to Apex Performance. Their skilled and personable production staff delivers not only what’s been ordered, but they anticipate unforeseen needs and are expert problem solvers. Whether a simple projector or a full-spectrum production, Reaction is a sound choice.

- Jeff Myrtle, Apex Performance

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