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ReedPOP is the trendy offshoot of Reed Exhibitions and the largest producer of pop culture events in the world. They introduce trendy consumers to the most cutting-edge brands on the market by hosting a handful of special events and exhibitions across the globe each year, tallying up to 400,000+ attendees when combined. Most notably ReedPOP is responsible for the long-standing Comic Con and PAX series of events that take place throughout the year in various locations. The company also hosts the Star Wars Celebration and UFC Fan Expo. This widespread map of events ensures their success as a market-leader in the entertainment and gaming industry, and furthermore enhances the title of their parent company, Reed Exhibitions, as the world’s leading events organizer.


Reaction Audio Visual has worked with ReedPOP and Reed Exhibitions for many years, providing audiovisual services and equipment at many of their most notorious events. In particular, our team has been a huge part of the annual Star Wars Celebrations and the PAX series, which is composed of 4 main events across the globe: PAX Prime, PAX East, PAX South and PAX Australia. Being the official AV provider for these events, Reaction AV is responsible for all of the show’s needs – main stages, convention halls, concerts, gaming rooms, and all of the surrounding buildings hosting special occasions – you name it and we have done it! In addition, we work with hundreds of exhibitors found at ReedPOP’s conventions, helping them with their individual booth needs and providing onsite tech support. With the amount of planning, dedication, quality service and high-end equipment needed at each massive event, Reaction Audio Visual is incredibly proud to be chosen each year as ReedPOP’s go-to AV source.

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