Keep Calm & Game On (PAX East 2015 Recap)

March 10, 2015


The English film actor, Andy Serkis once said, “Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.”  With our culture being so intrigued with gaming, it is hard to believe it was only 2004 when the folks at the Penny Arcade came up with a show idea that focused on the gaming community. It all started with a 4,500 people event in Bellevue, Washington and it has been growing ever since! The most recent PAX event was held in Boston, MA (PAX East) and it has become one of the largest gaming events in North America! PAX is now PAX Prime, PAX East, PAX South, and PAX Australia. PAX is quite an exciting event; aside from gaming there are concerts, console free play, an exhibit hall, a handheld lounge, panels, and more- it’s a gamers heaven!


Reaction Audio Visual is excited to be the official technology provider for all PAX events. With high-end technology solutions comes professional technological support and design. The preparation process starts with layout and design of equipment placement, programing lighting schemes prior to the event, and setting up high-end technology to be up and running correctly throughout the entire show. These are some of the reason why PAX relies on us to prepare and maintain the technical aspects of these events. The layout and design of all equipment can help secure that any set changes, and programing changes are transferred with ease. Preprogramed lighting sets a visual mood to each individual event or exhibit. From an on-stage speaker during a general session, to a presentation, or a live rock concert, all lighting schemes are preprogramed to the touch. In addition, Reaction Audio Visual also had the opportunity to work hand-in-hand with many different booth exhibitors, many whom hold the reigns as leaders within the gaming industry today. These companies sought our expertise for a variety of services, from basic equipment rentals and set-ups, to staging and technical production. We worked with indie companies just needing a couple of large screens to major game publishers requiring LED walls, full sound systems, and more!


With another successful PAX East coming to a wrap, Reaction Audio Visual would like to thank PAX for trusting us again to be the official technology provider for the event! We hope the event staff and attendees had as much of a blast as we did! If you were an attendee, what was your favorite booth design? Let us know by tweeting your answer to @ReactionAV!


Until next time, keep calm & game on!


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