From Rendering To Reality

May 7, 2015

They say that a picture is worth a thousand words, but only if everyone can see it. Reaction’s art team takes pictures from the imaginary and turns them into reality, allowing our clients to see the event that they have envisioned. From lighting designs to room diagrams, having an real image makes planning swift and efficient, and ensures that ideas are easily understood. At Reaction, we know that each detail of every event must be carefully organized, and realistic renders are the perfect planning tool.




With so many awesome lighting tools available today, it is hard to choose which ones to use. With renderings like this one, created for “Intel Extreme Masters” – a gaming Championship held in the SAP Arena of San Jose, we can imagine how the lights interact and design an the most captivating show.




A set design showing how a 3D scenic backdrop will interact with lighting. Renders make it easy to try new things, and to feel confident that the event will look great.



It’s easy to imagine creative seating arrangements and to try many different combinations.



When you combine accurate, realistic renders with expert audio visual knowledge, planning an event is easy and can even be fun. At Reaction, our clients, our AV experts, and our designers become one focused team. With the tools to communicate and work efficiently, planning events becomes an enjoyable experience.

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