Coffee: the creative juice that fuels all of our early mornings and the late night cram sessions. Coffee enthusiasm has become almost a type of lifestyle for many. If you’re a coffee lover then you probably have heard about the US Coffee Championship that happened February 19th-22nd in Long Beach, CA. If you haven’t caught onto this phenomenon you may be scratching your head at the thought that a coffee championship even exists. As written on the US Coffee Championship’s website, “Great communities can be built and continue to grow and thrive, through competition. The specialty coffee community has embraced this idea. Baristas and coffee professionals throughout the country have defined their role as at the frontlines of the specialty coffee industry and have used friendly competition to push each other forward in the areas of skill and service. The United States Coffee Championships (USCC), have has raised the bar for not just what we expect from ourselves, but also for what we strive to deliver to our customers.”
From grinding beans, to trying different brewing methods, to creating amazing latte art…there is no doubt that there is a scientific craft behind forming the perfect cup of coffee. Reaction AV was so excited to be involved with an event that celebrates such talent. Reaction AV was one of the most important aspects in the detailed and tech-savvy execution of the event. With every project our team of production specialists and skilled technicians take on the challenge and deliver an experience unlike any other. You can see this accomplished at this occasion. During the US Coffee Championship announcements, they made a shout out to the AV team, “Our AV team here at the event has given us amazing coverage- they have world quality experience (as seen in the video).”
With the US Coffee Championship coming to a conclusion and winners announced, Reaction AV would like to thank everyone who was involved with this creative competition and trusting us to provide the best equipment and expertise for this event! We compiled a video recap; make sure to check it out! If you would like our services at any events you may have, please feel free to contact us.
Until next time- we wish you a good day, a positive attitude and a good cup of coffee!