BUILT FOR THE FANS: FANATICS FEST NYC 2025
At FanaticsFest NYC 2025, the energy was electric! Thousands of fans gathered for three days of exclusive panels, interviews, podcasts, and live music, all centered around their favorite athletes, creators, and brands. Behind the scenes, Reaction AV was the engine powering that experience, delivering full-service AV production across the venue. From the main stage to immersive brand zones, we designed every element to enhance audience connection, elevate storytelling, and keep the show running flawlessly from open to close.
At its core, FanaticsFest was a celebration of sports, culture, and community. By combining bold event design with high-performance AV systems, Reaction AV helped turn an already exciting event into a fully immersive fan experience. From massive LED walls to detailed rigging and stage design, every decision we made centered on fan engagement. Because great AV doesn’t just support an event, it shapes how it’s remembered.
Beyond the stages, Reaction AV delivered complete AV support for key brand zones and activations including the Cold As Balls Stage, Fanatics Games area, WWE booth, and the Event Entrance. Each zone had its own unique look and feel, and we tailored the lighting, video, and audio systems to match—from immersive sound to digital signage to eye-catching displays that pulled fans into the experience.
This event wasn’t just about speakers and stages. It was about creating an environment where fans felt part of the action. Our team managed content creation, event design, and full project management, ensuring every moment, from load-in to live showwas delivered with precision and intention.
The heartbeat of the event was the Theatre Stage, a production powerhouse built to host high-profile panels and performances. The setup featured a massive 38’ x 7’ main LED wall, flanked by two 12’ x 10’ LED walls for enhanced visibility across the room. Overhead, a custom truss build supported intelligent beam lights, LED bars, and full stage wash, creating dynamic lighting cues that kept fans engaged and the environment visually elevated.
In the center of the action, Center Stage offered a 360-degree fan zone powered by a double-stacked 18’ x 8’ LED wall with a flown 24’ x 8’ top wall designed to bring visual energy from every angle. This setup supported interviews and casual Q&As while giving the audience crystal-clear views no matter where they stood.
At the Dick’s Sporting Goods Stage, a flown 9’ x 5’ LED wall provided high-impact visuals in a more intimate setting, proving that even smaller footprints can create a big impression when the AV is right.
The heartbeat of the event was the Theatre Stage, a production powerhouse built to host high-profile panels and performances. The setup featured a massive 38’ x 7’ main LED wall, flanked by two 12’ x 10’ LED walls for enhanced visibility across the room. Overhead, a custom truss build supported intelligent beam lights, LED bars, and full stage wash, creating dynamic lighting cues that kept fans engaged and the environment visually elevated.
In the center of the action, Center Stage offered a 360-degree fan zone powered by a double-stacked 18’ x 8’ LED wall with a flown 24’ x 8’ top wall designed to bring visual energy from every angle. This setup supported interviews and casual Q&As while giving the audience crystal-clear views no matter where they stood.
At the Dick’s Sporting Goods Stage, a flown 9’ x 5’ LED wall provided high-impact visuals in a more intimate setting, proving that even smaller footprints can create a big impression when the AV is right.
We played a key role in bringing FanaticsFest to life, delivering an unforgettable experience for 70,000 fans. The Main Stage hosted legendary athletes and industry icons, including Tom Brady, The Rock, and Eli & Peyton Manning, set against a massive 60ft x 11.5ft LED wall built from 339 LED tiles. Flanking the main stage were two additional side stages, each measuring 39ft x 16.5ft with 240 LED tiles, creating an immersive visual experience.
Beyond the stages, Reaction AV delivered complete AV support for key brand zones and activations including the Cold As Balls Stage, Fanatics Games area, WWE booth, and the Event Entrance. Each zone had its own unique look and feel, and we tailored the lighting, video, and audio systems to match, from immersive sound to digital signage to eye-catching displays that pulled fans into the experience.
This event wasn’t just about speakers and stages. It was about creating an environment where fans felt part of the action. Our team managed content creation, event design, and full project management, ensuring every moment, from load-in to live show was delivered with precision and intention.
At its core, FanaticsFest was a celebration of sports, culture, and community. By combining bold event design with high-performance AV systems, Reaction AV helped turn an already exciting event into a fully immersive fan experience. From massive LED walls to detailed rigging and stage design, every decision we made centered on fan engagement. Because great AV doesn’t just support an event, it shapes how it’s remembered.
